Instagram Notes OOH

 Partnering with Instagram and WNBA athletes, I created motion design content for a nationwide out-of-home campaign across the U.S. My role focused on developing a flexible motion template system that could showcase multiple athletes while maintaining consistency and visual impact. I dove deep into Instagram’s brand identity to ensure every animation felt on-brand yet bold—infusing playful, competitive energy into the visuals to capture attention and celebrate the dynamic spirit of the game. The result was a vibrant, scroll-stopping motion language designed to connect with audiences on the street as powerfully as it would online.